Illustration by Alex Castro / The Verge
Twitter usage spiked to 166 million daily users in the first quarter of 2020, as more people flocked to the site to keep up with news on the coronavirus pandemic. The usage growth is the largest Twitter has ever reported year-over-year, up from 134 million during this same quarter last year (and up from 152 million daily users at the end of 2019).
But the growth wasn’t enough to offset the sudden advertising decline caused by the pandemic — and it could pose problems for Twitter CEO Jack Dorsey, who’s on shaky ground with a group of activist investors.
Twitter’s ad revenue started to fall apart in March. From March 11th on, Twitter saw a 27 percent drop in year-over-year ad revenue. This led to Twitter...
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