AMC Theatres will no longer play Universal films effective immediately after “unacceptable” comments were made from NBCUniversal CEO Jeff Shell on its decision to bypass a traditional theatrical release for Trolls World Tour and make it a digital exclusive, according to The Hollywood Reporter.
In a new interview with the Wall Street Journal, Jeff Shell noted that Trolls World Tour succeeded their expectations, pulling in nearly $100 million in revenue through digital sales alone and more than five million copies sold.
As a result, Shell noted that as “soon as theaters reopen, we expect to release movies on both formats,” meaning some movies would continue with theatrical releases while others would go directly to digital retailers or...
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