The Energizer name figured prominently at Mobile World Congress this year, courtesy of a prototype Android smartphone that was about an inch thick, consisting mostly of a giant battery. The 18,000mAh Energizer Power Max P18K Pop was a preview of something Avenir Telecom, the company licensing the battery brand’s name for use on phones, wanted to mass-produce and bring to the market by this summer. After that successful MWC debut, the P18K Pop turned up on Indiegogo with an early-bird price of $549, a promised delivery window of October 2019, and an optimistic goal of $1.2 million in total funding.
Today, Avenir’s Indiegogo campaign for the Energizer battery-with-a-phone-in-it concluded with a whimper, having accumulated a scant $15,005...
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