Google's preparing to transform your mobile shopping experience with a number of new commerce-focused features, including Purchases, which is the official name for the Google Buy Button.
Being tested on Google mobile search right now, that button is not exactly a one-step shopping button. According to a Google, which posted a blog on all of its mobile shopping updates on Wednesday, Purchases will appear as "Buy on Google" or "Checkout" button with some items. If a mobile user clicks on that button, which will usually appear below the search result item, they'll end up in a retailer-branded site where they can purchase the product. The site and purchase process will be hosted by Google, while the retailer will maintain the transaction connection to the customer Read more...
More about Google, Commerce, Retail, Business, and Google Buy Button
via Mashable http://ift.tt/1gCoSuq
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