As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that Staples ended up actually selling real replica versions of the Easy Button shortly after they debuted — and it’s since sold millions of the desk toys.
The fictitious Easy Buttons featured in the commercials possess magical qualities that allow the user to sorcerously solve their (usually office supply-related) issues with the press of a button. The sad irony, of course, is that the real-life version of the product is significantly more disappointing. Pressing it doesn’t summon a rain of printer ink or raise the Great Wall to defend against an...
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