
When Instagram first hit the news this week, it was over a hoax. A host of celebrities had posted to their timelines a battered image declaring that Instagram would soon make our deleted photos and messages public, and use them against us in court, unless we created a post to the contrary. It wasn’t true, of course, but it seemed true enough to some of our biggest stars — such as Beyoncé’s mother, and the man responsible for our nation’s nuclear arsenal.
The digital content industry debunked the copypasta, celebrities posted sheepish apologies (or didn’t), and we all resumed waiting for the next dumb thing to come along and briefly preoccupy us between stories about the burning rainforest in the Amazon and the president’s effort to buy...
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