In all honesty, I had written off Sanrio’s latest character Aggretsuko — a cute red panda with a secret penchant for blowing off steam from her office job via death metal karaoke — as a one-note joke. The company was clearly shifting to a new class of characters that would hopefully resonate with a fan base that grew up with its characters. Coupled with another new character Gudetama, a perpetually listless egg yolk, I was convinced Sanrio had unlocked an impressive profit model by appealing to the disillusioned hearts of millennials.
But Aggretsuko, the 10-episode animated series that recently arrived on Netflix, surprised me. Aside from its liberal use of profanity and booze, the animated series is impressive for its refreshingly...
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