Cambridge Analytica was nothing if not consistent. After nearly two months of scandal, the Trump campaign’s onetime data analytics firm died as it lived: denying it ever did anything wrong and excoriating the journalists who reported about the ways in which it misused data. Its timely death on Wednesday — which arrived on the second day of the F8 developer conference — illustrated something Facebook knew all too well: data privacy matters to people, and acting recklessly with it could kill you.
The company had been consumed by controversy amid revelations that it obtained data on up to 87 million Facebook users through a personality quiz app called thisisyourdigitallife created by a University of Cambridge researcher named Aleksandr...
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