Google is experimenting with several new formats to improve its snippets function after the feature came under fire last year for displaying wildly offensive and inaccurate search results. The company has previously said it is taking steps toward improving results, and in a blog post yesterday, it announced it is testing new options including “near matches” and showing more than one snippet for some search queries.
Near matches are displayed snippets that might not be exactly what you searched for, but are close enough to help you get the information you need. Google gives the example of a search for “how did the Romans tell time at night?” The result showed a snippet explaining a sundial, which is actually a match for “how did Romans...
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